Port St. Lucie, Fla. (February 9, 2015) – The National Volleyball League (NVL) has named Andretti Sports Marketing, an Indianapolis-based marketing company, agency of record to market the NVL brand and expand its corporate partnership base.
“The NVL is pleased to partner with Andretti Sports Marketing, an agency with great vision and a passion for what we’re doing in beach volleyball,” said NVL Founder & CEO Albert Hannemann. “We look forward to working with the Andretti team to grow the game and grow our family of corporate sponsors.”
The partnership originated from a collaboration in 2014 around the NVL’s Milwaukee tournament held in conjunction with the Andretti-produced ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest presented by the Metro Milwaukee Honda Dealers, a Verizon IndyCar Series race. The event brought volleyball fans and race fans together as pro beach players competed on the track infield in for a one of a kind experience, part of the NVL’s strategy of hosting events at non-traditional venues.
“We’re thrilled to have the NVL on our client roster and gain the opportunity to open new doors for the league,” commented John Lopes, President of Andretti Sports Marketing. “The NVL does a tremendous job of engaging its fans and creating unique tournament experiences and we look forward to leveraging these assets to build valuable partnerships with the right brands.”
The NVL’s current sponsors include Australian Gold, Bud Light, Club Med, Gatorade, Menards, Mikasa Sports, The ONE Group, and Polaroid.
About National Volleyball League
Established in 2010, the NVL is a professional beach volleyball league built by players for all players, united in one mission: to create a sustainable future for pro beach volleyball in the U.S. Home to eight professional events in 2015, a grassroots series, and the NVL Club Med Beach Volleyball Academy, the NVL is the only national platform for current professionals and players of all levels to showcase their talents and pursue their aspirations in the sport. With sand volleyball now a sanctioned high school sport and the NCAA’s fastest-growing emerging sport in history, the NVL is building the infrastructure for young players to achieve their dreams.
About Andretti Sports Marketing
Andretti Sports Marketing is an Indianapolis-based marketing company focusing on sports, entertainment, experiential, and urban event management. The company manages and operates world-class marketing platforms and large-scale events around the world. Andretti Sports Marketing has partnered with companies such as Volkswagen, Dr Pepper Snapple Group, AutoNation, DHL, Chrysler, Honda, the FIA Formula E Championship, Verizon IndyCar, and Red Bull Global Rallycross, among others. Drawing on its competencies in marketing, public relations, strategy, retail, contract negotiation, logistics, hospitality, and event management, Andretti Sports Marketing focuses on providing best-in-class services across a broad scope of disciplines.